Assess Advantage is committed to ensuring that our psychological assessment tools and consulting services will dramatically improve your staff selection, development, and people performance.

The business was founded on the principals of organisational psychology, it is in our DNA. We believe different situations need to be addressed with the appropriate assessment tools, hence our range of solutions. We combine that with years of practical experience in people and business management to assist in delivering a more motivated, engaged and committed workforce.
Talk to us about your needs and we’ll recommend an appropriate platform.

Our People

Andrew Bain
Andrew Bain
Justin Tye
Justin Tye
Rob McKay
Rob McKay

About Us

Rob McKay founded AssessAdvantage in 2000 after gaining gained a BA in Business Psychology and an MA(Hons) in Industrial & Organisational Psychology from Massey University. Rob’s the author of “No More Square Pegs” plus several eBooks, dozens of articles, plus his weekly podcasts at Tipsforhiring. Rob has been successfully advising New Zealand and Australian companies in recruitment assessments and solutions for over 20 years, and has a solid base of general business knowledge in an industry that was very dependent on ‘people performance’.

Justin Tye and Andrew Bain joined AssessAdvantage as Directors in 2018. They started working together in 1990 firstly at Hewlett-Packard, and then in 2002, founded Exeed Limited, now New Zealand’s 2nd largest IT distributor. This combination of working for a large multi-national and a New Zealand owned start-up offered Andrew and Justin both extensive HR and people management training. They have the first-hand experience in the challenges of talent sourcing, recruitment, onboarding, performance management and employee development.

Dr Ruth Jillings consults to AssessAdvantage in speciality areas in Counselling Psychology, including career transitioning, workplace stress, depression and anxiety.